Vera Mona - CA

How we are still here is no short of a miracle. My name is Letty Calvo and in 2013 I invented the very first Instant Makeup Brush Cleaner, Color Switch®. Our business was an overnight success, because I had invented something innovative that solved a common problem. Our first month, we had over $10,000 in sales and each month after that sales doubled. We could not make the Color Switch® cleaner fast enough. It was a simple concept, a specialty sponge in a tin that cleaned brushes by friction. Since the concept was simple, we were not able to obtain a patent. Four years into our amazing success, we began to get copied and despite working with the largest beauty retailers, like Sephora and Macy's, the counterfeit Color Switch products began to devour our market share. We felt defeated, we were in major debt and wanted to give up. Instead I began to create more innovative makeup tools and seek out new retail partner opportunities. I emailed buyers over and over again, nicer and nicer each time, and requested an opportunity to work together. Finally, after almost a year of monthly emails, TJMaxx and Marshall's replied and we began to work together. This helped us get back on our feet and this year we are launching our Vera Mona® brand in 600 Walmart locations. We continue to work with TjMaxx, Marshall's and Burlington and will forever be grateful for the opportunity they provided us with, at the moment we needed it the most. Thank you for taking the time to read our story and thank you for this opportunity.

Letty Cabrera-Calvo
Vera Mona