When the world got hit hard by the pandemic, it wasn’t just a news headline for me; it was a call to action. Back in 2020, when I was just starting my CPA firm, Your Desired Advisors, the plan was clear: shake up the small biz advisory scene. But life had other plans, and I found myself knee-deep helping folks navigate the PPP and EIDL maze. No charge. Why? Because seeing my community struggle wasn’t an option.
Helping wasn’t just about filling forms; it was about giving these hardworking people a fighting chance by understanding their numbers. This wasn’t new to me. Coming from humble beginnings, I’ve always known the value of a dollar and the power of knowledge. I took a pause from my business, lending a hand where it was needed most, then dove back in full-time in 2021, more fired up than ever.
Taxes? Sure, they’re important. But knowing the story behind those numbers? That’s where the magic happens. This realization hit me while I was mentoring with a coach. They asked, “What would you do for free?” Easy. Helping small businesses thrive. It’s not just about survival; it’s about growth, innovation, and resilience. Whether it was a massage therapist figuring out how to sell their skills online or a chef turning their kitchen into a digital classroom, we found ways to keep the dream alive.
Your Desired Advisors became more than just an accounting firm. It’s a beacon for those who’ve been overlooked and underserved. I decided that small business owners deserve high-quality advice without the sticker shock. We’re here to break down the numbers, build strategies, and light up paths to success that they didn’t even know were there.
Juggling this mission with being a mom to my three kids and a partner to my spouse has been a wild ride. But hey, who said making a difference was going to be easy? I’m here for it all—the challenges, the victories, and the chance to show my kids what it means to fight for what you believe in.
As we push forward, Your Desired Advisors is not just a business; it’s a movement. We’re here to empower, to educate, and to elevate small businesses to heights they never imagined. Because when we lift up the underdog, we all rise.
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